Retention Sales Sales Funnel Scaling 
AIHR
NOVEMBER 28, 2022
Rank performance on scales: Ranking performances according to pre-defined scales is a great way to quantify performance versus expectations. As a product-based business, this results in lost sales. Goal: Improve the level of service customers receive Objectives: To achieve better customer retention and engagement.
Andrew Chen
DECEMBER 20, 2016
CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.
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