Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. So I founded Weaving Influence back in 2012, which is about exactly ten years the summer since I started. Book sales really are not the not the deal Like, yes, it’s nicer to sell more than less, but the revenue isn’t the point.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Long-term, measure the ROI to make sure it’s worth the time. Increase benefits: Guaranteed revenue, online payments.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Long-term, measure the ROI to make sure it’s worth the time. Increase benefits: Guaranteed revenue, online payments.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. In the years following the release of Apple’s podcast app in 2012, smartphones pulled ahead of computers for podcast consumption and have grown to become the dominant way that consumers listen to podcasts.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. In the years following the release of Apple’s podcast app in 2012, smartphones pulled ahead of computers for podcast consumption and have grown to become the dominant way that consumers listen to podcasts.

Advertising 40

Advertising Revenue Media Marketing 40