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Media and the Public’s Limited Advertising Attention Span

UVA Darden

Media and the Public’s Limited Advertising Attention Span burtonc Fri, 12/01/2023 - 13:11 1 December 2023 Marketing & Sales Strategic Marketing Advertisements used to be an inevitable companion to entertainment. So how do advertisers find creative ways to get their messages across and people still willing to receive them?

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Seeing Through The Mud: Promoting Political Advertising Literacy

Forbes Leadership

Researchers have found that political advertising literacy in the U.S. The article discusses the underlying reasons for this low literacy and what the Politcal Advertising Literacy Group is doing to help voters better understand political advertising.

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16 Innovative Ways Virtual Reality Could Revolutionize Advertising

Forbes Leadership

As VR technology advances and becomes more accessible, the creative possibilities for utilizing it in advertising will likely multiply exponentially.

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Key Paid Advertising Strategies For 2023

Forbes Leadership

In order to increase website traffic, increase conversions, and obtain higher quality leads, a robust paid advertising strategy is essential. Let’s take a look at insights that will lead to successful pay-per-click (PPC) campaigns in the new year.

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Can John Roa’s Caden Solve The Internet Advertising Privacy Problem?

Forbes Leadership

Users who agree to share their data for advertising purposes can earn a portion of the revenue generated by the app. Founded in 2021 by John Roa, the New York City-based company provides an open data platform that enables users to control and monetize their personal data.

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Unilever Pledges To Increase Opportunities For Advertising Creatives With Disabilities

Forbes Leadership

Unilever’s latest ‘Believe in Talent’ initiative aims to replicate the notable success disabled content creators have enjoyed in online spaces over recent years for the marketing and advertising industries – where disabled production talent behind the camera continues to be excluded.

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Does Advertising Increase Happiness? A New Study Suggests The Answer Is Yes

Forbes Leadership

A forthcoming article in the Journal of International Business Studies focuses on the relationship between advertising in a country and the happiness of people in that country. The author discusses the study's findings in the context of historical discussion of advertising's role in society.