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Media and the Public’s Limited Advertising Attention Span

UVA Darden

Media and the Public’s Limited Advertising Attention Span burtonc Fri, 12/01/2023 - 13:11 1 December 2023 Marketing & Sales Strategic Marketing Advertisements used to be an inevitable companion to entertainment. So how do advertisers find creative ways to get their messages across and people still willing to receive them?

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16 Innovative Ways Virtual Reality Could Revolutionize Advertising

Forbes Leadership

As VR technology advances and becomes more accessible, the creative possibilities for utilizing it in advertising will likely multiply exponentially.

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Seeing Through The Mud: Promoting Political Advertising Literacy

Forbes Leadership

Researchers have found that political advertising literacy in the U.S. The article discusses the underlying reasons for this low literacy and what the Politcal Advertising Literacy Group is doing to help voters better understand political advertising.

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Key Paid Advertising Strategies For 2023

Forbes Leadership

In order to increase website traffic, increase conversions, and obtain higher quality leads, a robust paid advertising strategy is essential. Let’s take a look at insights that will lead to successful pay-per-click (PPC) campaigns in the new year.

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Can John Roa’s Caden Solve The Internet Advertising Privacy Problem?

Forbes Leadership

Users who agree to share their data for advertising purposes can earn a portion of the revenue generated by the app. Founded in 2021 by John Roa, the New York City-based company provides an open data platform that enables users to control and monetize their personal data.

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Steal These 3 Advertising Secrets–To Use As Motivation Hacks

Nir Eyal

We’re all wired with a knee-jerk “don’t tell […] The post Steal These 3 Advertising Secrets–To Use As Motivation Hacks appeared first on Nir and Far. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up.

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6 Brand Marketing Opportunities That Don’t Involve Advertising

Forbes Leadership

Here are six unique ways to reach prospects and customers with your brand narrative outside of the more obvious advertising channels.