Ed Batista

NOVEMBER 20, 2022

This is understandable--most leaders operate under financial constraints, and grasping the ROI of a given initiative helps to ensure that their capital is being put to its best use. For example, two areas where this often comes up in my practice are fundraising and enterprise sales. 7] How to Scale: Do Less, Lead More. [8]

Sales 122

Sales Sales ROI Scaling 122

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Tactic #4: Run direct sales. Once you have this, don’t hide it.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Tactic #4: Run direct sales. Once you have this, don’t hide it.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. Since Apple launched its Podcasts app in 2012, smartphones have quickly grown to become the most common device for podcast consumption.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. Since Apple launched its Podcasts app in 2012, smartphones have quickly grown to become the most common device for podcast consumption.

Advertising 40

Advertising Revenue Media Marketing 40