Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud
Brian Balfour
FEBRUARY 7, 2017
The biggest retention questions at SoundCloud Around late 2014 to early 2015, the SoundCloud team identified retention as an area of improvement, especially on the mobile side. The north star metric for SoundCloud was listening time, and we had some fairly aggressive targets as a company, in terms of increasing listening time overall.
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