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Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud

Brian Balfour

The biggest retention questions at SoundCloud Around late 2014 to early 2015, the SoundCloud team identified retention as an area of improvement, especially on the mobile side. The catch was that they’d have to AB test it against the existing client side notifications, with additional complexity around handling the rollout up to production.

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How to estimate the complexity of organizational change and the effort required to implement it. (METHODS + EXAMPLES)

Wendy Hirsch

The interplay between two factors provides insight into change complexity — Change Impact (Scale, Scope, Pace) and Readiness (Willingness and Capability). Whether it's a minor adjustment in processes, a new policy rollout, a system upgrade, or organizational transformation, a critical question is: How big of a deal is this change, really?