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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. The monetization models are just as diverse: there’s advertising, subscriptions, a la carte purchases, and donations / tipping. In the past 5 years, there’s been an explosion of listening behavior and innovative content.

Advertising 93
Advertising Revenue Media Marketing 93
article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. The monetization models are just as diverse: there’s advertising, subscriptions, a la carte purchases, and donations / tipping. In the past 5 years, there’s been an explosion of listening behavior and innovative content.

Advertising 40
Advertising Revenue Media Marketing 40
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