Zenefits

SEPTEMBER 1, 2022

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Any software required.

ROI 52

ROI Administration Onboarding Small Business 52

Andrew Chen

JUNE 26, 2017

Facebook and Google now control most of the Top 10 apps in the mobile ecosystem: Source: Nielsen, Dec 2016. Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. YesWare <> Hubspot Sales. There’s not a ton of organic opportunities.

Advertising 111

Advertising Revenue Marketing Retention 111

Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. In addition, we can help you implement marketing, research, and sales. It’s all about book sales and units and all that. Becky shares how that equation held her back from starting a book – until the pandemic hit. For an author.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 40

Advertising Revenue Media Marketing 40