Hard Problems in Soft Cultures
Ed Batista
NOVEMBER 7, 2022
The philosophy of management by direction and control--regardless of whether it is hard or soft--is inadequate to motivate because the human needs on which this approach relies are today unimportant motivators of behavior. Photo of " The Albanians " by Marcel Oosterwijk. related to self-esteem and reputation]. Douglas McGregor, 1957 [1].
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