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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. Investing in the Podcast Ecosystem in 2019 by Li Jin.

Advertising 93
Advertising Revenue Media Marketing 93
article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. The Podcast Ecosystem in 2019. Thanks, Andrew.

Advertising 40
Advertising Revenue Media Marketing 40
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