A/B Testing Benchmarking Engineering Onboarding 
Andrew Chen
NOVEMBER 1, 2021
It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z.
Andrew Chen
NOVEMBER 1, 2018
2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Education during onboarding helps too.
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