a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more
Andrew Chen
SEPTEMBER 4, 2018
So not revenue per CAC is that you know typically there’s cost associated to user. I mean OpenTable, when I was managing it, did not pay any money at all to acquire consumers. You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?” LTV is lifetime value.
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