A/B Testing, eCommerce and Revenue

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A/B Testing

eCommerce

Revenue

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

JULY 2, 2018

Then your revenue/installs/whatever goes up by +10% right? This is why you can’t add up your A/B test results. Similarly, this is a reason to be skeptical of vendors and 3rd parties who have case studies that’ll increase your revenue by X just because they increase their ad conversion rate (or whatever) by X.

A/B Testing

A/B Testing Revenue eCommerce SaaS

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

So not revenue per CAC is that you know typically there’s cost associated to user. You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?” And you can start to draw conclusions, sort of a natural A/B test in order to do that. LTV is lifetime value.

Marketing

Marketing Metrics Retention eCommerce

OrgDev Digest

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

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