a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more
Andrew Chen
SEPTEMBER 4, 2018
So not revenue per CAC is that you know typically there’s cost associated to user. You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?” And you can start to draw conclusions, sort of a natural A/B test in order to do that. LTV is lifetime value.
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