28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb
Andrew Chen
JUNE 25, 2019
The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Educate users on what kind of new supply would be most successful. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Final thoughts.
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