Andrew Chen

OCTOBER 17, 2017

Signup and onboarding. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out. However, beyond the traditional techniques, we’ve also seen a recent trends towards deeper productization of workflows for buyers and sellers within a platform. Setting up payment.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests. Final thoughts.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests. Final thoughts.

User Experience 48

User Experience Retention Marketing Travel 48