A/B Testing, Real Estate, Retention and User Experience

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A/B Testing

Real Estate

Retention

User Experience

What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network. It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Both acquisition and retention both become priorities.

Scaling

Scaling Marketing Recruitment B2B

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. My previous background up to that point was in user acquisition and ad tech, and I was making the pivot to consumer products.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

What to look for when you’re hiring a Head of Growth

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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