SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. The success of Netflix, evolving from a mail order DVD company to a software streaming system, to now a major media empire has required different staff at each stage. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Long-term, measure the ROI to make sure it’s worth the time. The initial benefit to restaurant customers was the software. Tactic #17: Optimize conversion.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Long-term, measure the ROI to make sure it’s worth the time. The initial benefit to restaurant customers was the software. Tactic #17: Optimize conversion.

User Experience 48

User Experience Retention Marketing Travel 48