Remove Accounts Remove Metrics Remove Sales Remove Sales Funnel
article thumbnail

Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. There’s not a direct line to sales.

article thumbnail

Performance Improvement Plan Template & Guide [Free Download]

AIHR

HRs role includes: Determining whether a PIP is appropriate for the situation Working with managers to create the PIP to prevent bias and achieve the best outcomes Guiding employees and managers throughout the process Regularly check that targets are being met, as PIP objectives should always include deadlines to ensure accountability.

Metrics 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111
article thumbnail

Being a Human Venn Diagram. | Christina Wallace

Peter Winick

In addition, we can help you implement marketing, research, and sales. Peter Winick This game right now, people are holding you accountable. Christina Wallace Another holding me accountable? Peter Winick Party accountability is different. Contact us for more information. This is Peter Winick. Christina Wallace Absolutely.

Metrics 130