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Driving Revenue with Marketing: How to Reap the Rewards of a Mutually Beneficial Plan

Chief Outsiders

(Blog 1) Step Zero: The Dark Funnel. If your sales funnel is lurking in the shadows, it may be because it’s filled with people who are trying to avoid the spotlight. They make your metrics charts look happy but your sales teams – not so much.

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Threading the Needle of Thought Leadership | Nora DePalma

Peter Winick

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. There’s not a direct line to sales.

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Mastering Search in a Niche Space | William Vanderbloemen

Peter Winick

In addition, we can help you implement marketing, research, and sales. So you might have, you know, in essence, a search is a sales function, right? So there might be a sales quota, but now you’re having people create thought leadership at a quota level. Another would be stay connected during the long sales cycle.

Marketing 315
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Performance Improvement Plan Template & Guide [Free Download]

AIHR

How to use metrics to track PIP objectives. It’s, therefore, imperative for managers to track employee performance through the right metrics. A Net Promoter Score metric ensures that this remains top of your list and that you create a way to receive valuable feedback from customers. Download PIP Template (Editable PDF).

Metrics 113
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Growing a Leadership Development Firm | Vaughn Sigmon

Peter Winick

Plus, he shares tips for getting your audience to engage and move further down the sales funnel. In addition, we can help you implement marketing, research, and sales. So what are the things that you’ve done from a sales, marketing, branding, differentiation perspective to get the clients? This is Peter Winnick.

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

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Being a Human Venn Diagram. | Christina Wallace

Peter Winick

In addition, we can help you implement marketing, research, and sales. Christina Wallace So before I got the book contract, the metric for me really was about whether I was getting inbound opportunities that ended up being greater than the amount of effort that I was putting into my outbound work. Contact us for more information.

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