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Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

JUNE 3, 2022

Touring factories, riding along with salespeople, operating trade show booths, and posing as secret shoppers are just a few ways account executives can get closer to their clients’ businesses. Increase exposure to the sales side. Oftentimes, you’ll find a line between marketing and sales.

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Sales Funnel Sales Sales Accounts 52
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How To (Actually) Calculate CAC

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser. Example 2: SaaS Company w/ Inside Sales.

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SaaS Sales Sales B2C 111
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