Jackie Nagel

JUNE 14, 2023

Your marketing and sales funnels are functioning beautifully and creating a consistent stream of clients for your business. And the worst part is being swamped with day-to-day operations when all you really want to do is focus on growing or scaling your business. You’ve proven your business model. Cash flow is shrinking.

Accounts 52

Accounts Sales Funnel Cash Flow Operations 52

Chief Executive

JUNE 3, 2022

Touring factories, riding along with salespeople, operating trade show booths, and posing as secret shoppers are just a few ways account executives can get closer to their clients’ businesses. Increase exposure to the sales side. Oftentimes, you’ll find a line between marketing and sales.

Sales Funnel 52

Sales Funnel Sales Sales Accounts 52

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.

SaaS 111

SaaS Sales Sales B2C 111

Chief Outsiders

APRIL 20, 2022

What we realized is this: Operational excellence – no matter how good it is – can never be sufficient to win in the long term.

Engineering 80

Engineering Marketing Operations Sales Funnel 80