5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION
UVA Darden
NOVEMBER 10, 2023
According to Venkatesan, co-author of The AI Marketing Canvas , Unilever’s case serves as an invaluable lesson for businesses worldwide. To guide companies through this marketing revolution, Venkatesan and Lecinski have devised a comprehensive blueprint that outlines five key stages of AI maturity in marketing.
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