How To (Actually) Calculate CAC
Andrew Chen
DECEMBER 20, 2016
Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. B2C companies supported by ad models are a little different. Example 2: SaaS Company w/ Inside Sales. HubSpot and the Case of SaaS – Include Customer Success Costs? Here’s an example.
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