Align Incentives for Growth Teams
Growth Hacker
APRIL 4, 2023
E.g. marketers, the product team, designers? What are the KPI(s) that define success for this objective? Instead, try to measure how many experiments the team runs on a weekly basis and if such experiments are moving the needle of the main KPI they need to impact. Remove acquisition bottlenecks at the top of the funnel.
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