How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)
Andrew Chen
NOVEMBER 13, 2018
The growth team was originally created in 2013, founded by Ed Baker. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. Famously, Apple and Snap are two companies that rarely ran A/B tests until the recent era.
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