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How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

The growth team was originally created in 2013, founded by Ed Baker. There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc.

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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Above: They look like this.

Media 100
article thumbnail

Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Above: They look like this.

Media 40