Why Some Entrepreneurs Don't Know When to Quit
Ed Batista
MAY 15, 2022
Despite the unusual setting, McMullen and Kier believe the Everest disaster holds some important lessons for entrepreneurs, who, like expedition leaders, must decide at regular intervals whether or not to persist in a risky pursuit. People mistakenly think it was the storm that caused the problem. Martin Adams, Mount Everest climber [1].
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