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Understanding and Creating Sustainable Thought Leadership | Christopher Fox

Peter Winick

Three Key Takeaways: Thought Leadership is not about mass scale; it’s about getting insights into the hands of decision-makers who are receptive to it. In addition, we can help you implement marketing, research, and sales. Your sales team would. When creating thought leadership, don’t think of your audience in broad terms.

Marketing 242
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Benioff’s Way: A Conversation With Salesforce Founder and 2022 CEO of the Year Marc Benioff

Chief Executive

It brings drag-and-drop ease and efficiency to the customer-data revolution for companies from the enterprise scale of Ford down to midsize marketing agencies. I’m an example, and my cofounder is an example, but not every person is going to be able to move in that kind of scale. Maybe they can be repositioned.

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Creating a Thought Leadership Engine | Will Milano

Peter Winick

True thought leadership needs to move beyond a single individual, in order to move forward at scale. Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale.