Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. Back in about it was 2014 or 2015. After that conversation, he partnered with Barbara Hendricks, who’s amazing, and they did a book with Barrett Koehler publishers, back, I think it was 2015 when the book came out, maybe 2016.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

JUNE 26, 2017

Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. – but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user. .

Advertising 111

Advertising Revenue Marketing Retention 111

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 93

Advertising Revenue Media Marketing 93

Peter Winick

MARCH 6, 2023

The old media business model began to come under pressure, right, because classified ads were being disrupted by Craigslist and then Google and basically all the old like sources of revenue for traditional media began to be taken away. And this trend was accelerated with the emergence of social media in like 2005 to 2015.

Media 130

Media Marketing Sales Sales 130

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 40

Advertising Revenue Media Marketing 40