How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more
Andrew Chen
OCTOBER 17, 2017
The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.
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