Zenefits

SEPTEMBER 1, 2022

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Can training guarantee ROI?

ROI 52

ROI Administration Onboarding Small Business 52

Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. What do you say we have an accountability deal and we keep each other accountable to get the book proposal written and the book out. Becky shares how that equation held her back from starting a book – until the pandemic hit.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening.

Advertising 40

Advertising Revenue Media Marketing 40