Zenefits

SEPTEMBER 1, 2022

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Can training guarantee ROI?

ROI 52

ROI Administration Onboarding Small Business 52

Peter Winick

FEBRUARY 8, 2024

and thinking, oh, this isn’t really a hack, but like, tell me how to integrate this into X, whatever that is, accounting, finance, marketing, etc. Second edition 2016. Because the exponential impact or ROI of getting in front of that room is, could potentially be huge to you. So I like starting with the business piece.

Operations 346

Operations Media Marketing Scaling 346

Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. What do you say we have an accountability deal and we keep each other accountable to get the book proposal written and the book out. Becky shares how that equation held her back from starting a book – until the pandemic hit.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. At first, we didn’t know why, but we eventually discovered people had 2nd and 3rd accounts that they were logging back into. One account was public-facing, and one was more private for friends. Is that meaningful?

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. At first, we didn’t know why, but we eventually discovered people had 2nd and 3rd accounts that they were logging back into. One account was public-facing, and one was more private for friends. Is that meaningful?

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening. A small number of publishers account for multiple top shows, including Wondery and NPR.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Spotify — which has made a big push into podcasts in just the past couple years — now accounts for almost 10% of listening. A small number of publishers account for multiple top shows, including Wondery and NPR.

Advertising 40

Advertising Revenue Media Marketing 40