Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Paying User, the metric that monitors that edge is free to paid conversion.

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Paying User, the metric that monitors that edge is free to paid conversion.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. There are now over 700K free podcasts available and thousands more launching each week.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. There are now over 700K free podcasts available and thousands more launching each week.

Advertising 40

Advertising Revenue Media Marketing 40