Zenefits

SEPTEMBER 1, 2022

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Can training guarantee ROI?

ROI 52

ROI Administration Onboarding Small Business 52

Andrew Chen

JUNE 26, 2017

Facebook and Google now control most of the Top 10 apps in the mobile ecosystem: Source: Nielsen, Dec 2016. Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. No wonder app store rankings have ossified over the years. 2 Competition on paid channels.

Advertising 111

Advertising Revenue Marketing Retention 111

Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. After that conversation, he partnered with Barbara Hendricks, who’s amazing, and they did a book with Barrett Koehler publishers, back, I think it was 2015 when the book came out, maybe 2016. The better metric would probably be, Wow.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion. Cohort Decay Is Your Signal.

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion. Cohort Decay Is Your Signal.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 40

Advertising Revenue Media Marketing 40