SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Need help with your strategic planning process? Why not both?

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Andrew Chen

AUGUST 8, 2022

Perhaps you do an analysis and figure out certain leading characteristics of high-value users as their account balance, or the types of other apps they use, or otherwise — once you think of this as personalizing an ephemeral offer to users, then you can run whatever promotions you want. But why stop at cities? The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Get Lighthouse

DECEMBER 15, 2022

Is it publishing your revenue metrics so the whole world can see it? So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. If you want a culture of candor and accountability, you may want to consider simple, direct feedback, too. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Revenue 98