A/B Testing, Advertising, Implementation and Onboarding

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A/B Testing

Advertising

Implementation

Onboarding

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. ” And yes, you implement the best practices and things work.

Engineering

Engineering A/B Testing Marketing User Experience

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Nevertheless, the best practice was implemented and shipped. Education during onboarding helps too. All of these scenarios can be combined to create a new curve.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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