A/B Testing, Advertising, Revenue and Sales

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A/B Testing

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How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

Engineering

Engineering A/B Testing Marketing User Experience

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

So not revenue per CAC is that you know typically there’s cost associated to user. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: It’s like counting impressions and being able to sell that to advertisers. Jeff: Well, let’s break them down.

Marketing

Marketing Metrics Retention eCommerce

OrgDev Digest

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

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