A/B Testing Benchmarking Definition Sales 
Andrew Chen
NOVEMBER 1, 2021
This is where the classical definition of a “network effect” is wrong. I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!),
Andrew Chen
NOVEMBER 1, 2018
2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. The underlying physics are the same.
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