A/B Testing Benchmarking Engineering Retention 
Andrew Chen
NOVEMBER 1, 2021
It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. Both acquisition and retention both become priorities.
Andrew Chen
NOVEMBER 1, 2018
2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This is your forecast.
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