Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. This term dominates.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

AUGUST 10, 2023

The easy answer that people generally want to here either falls into the camp of: This next magic feature will fix all our growth problems –The PM We need to spend more money on marketing –The Marketer Have you considered adding more AI? All while churn continues to creep up over time as a percentage.

Retention 80

Retention Metrics Marketing Scaling 80