Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects.

Scaling 82

Scaling Marketing Recruitment B2B 82

UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

OCTOBER 17, 2017

and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Once you reach scale, fraud becomes a real issue.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. This term dominates.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Once you reach scale, fraud becomes a real issue.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

AUGUST 10, 2023

The easy answer that people generally want to here either falls into the camp of: This next magic feature will fix all our growth problems –The PM We need to spend more money on marketing –The Marketer Have you considered adding more AI? All while churn continues to creep up over time as a percentage.

Retention 80

Retention Metrics Marketing Scaling 80