Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. DAU/MAU is an important metric to measure engagement, but here’s where it fails.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. DAU/MAU is an important metric to measure engagement, but here’s where it fails.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Walk Me

JULY 18, 2022

Supply managers with metrics of change progress. Consistency and metrics are two of the most potent tools in change management. Who Can Benefit From Change Management Resources? Staff at every level will implement change when they feel incentivized to do so after seeing the benefits to themselves and their company.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Impact is how much the metric moves as a result of the change.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Walk Me

AUGUST 24, 2022

How do staff contribute to their organization, ensuring it changes for the benefit of the individuals who make it and the company? Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. But what about more significant, company-wide changes? Stakeholder value management.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

JUNE 25, 2019

Help the user understand how they would benefit from hosting with you, and address all of their concerns. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. We needed to move fast and acquiring companies with inventory in these competitive markets provided an immediate benefit.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Help the user understand how they would benefit from hosting with you, and address all of their concerns. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. We needed to move fast and acquiring companies with inventory in these competitive markets provided an immediate benefit.

User Experience 48

User Experience Retention Marketing Travel 48