A/B Testing Book Retention ROI 
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Long-term, measure the ROI to make sure it’s worth the time.
Get Lighthouse
DECEMBER 15, 2022
Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. So they let the data do the talking and ran an A/B test. And the payoff? They are usually stumped.
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Long-term, measure the ROI to make sure it’s worth the time.
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