Vantage Circle

MARCH 13, 2019

Thus their digital advertisement initiative has seen good ROI because of their niche advertising. Whether its click here, buy now, book this table, it can be anything. One way of achieving this is through A/B testing. In A/B testing, you take your ad and modify it to create a second version of the original.

Advertising 40

Advertising A/B Testing Marketing Media 40

Get Lighthouse

DECEMBER 15, 2022

As McCord quotes in her book, companies that "fostered honest feedback and had more open communication" had a 270% better return on investment over a 10 year period than those that did not. So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. And the payoff?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Long-term, measure the ROI to make sure it’s worth the time.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Long-term, measure the ROI to make sure it’s worth the time.

User Experience 48

User Experience Retention Marketing Travel 48