A/B Testing Events Metrics ROI 
Andrew Chen
JUNE 25, 2019
This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.
Get Lighthouse
DECEMBER 15, 2022
Is it publishing your revenue metrics so the whole world can see it? So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. When Patty McCord speaks at events or to executives, she's often asked about perks. They are usually stumped.
Andrew Chen
JUNE 25, 2019
This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.
Expert insights. Personalized for you.
111 
Let's personalize your content