Remove A/B Testing Remove Metrics Remove Onboarding Remove Rollout
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How to design a referral program

Andrew Chen

Years after the rollout of Dropbox’s referral program, I had the opportunity to join Dropbox as an advisor, where I got a first-hand look at the data. And add it to the onboarding flow, and at the end of key transactions when the user is otherwise done, and you might as well capture engagement. The Payback.