Andrew Chen

OCTOBER 17, 2017

Signup and onboarding. Transactions require strong retention of both demand and supply, and if a marketplace can improve that stickiness, more activity can be generated on the platform. In many ways, this is just a classic retention problem, except with multiple players within the ecosystem. Setting up payment.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. We’ve come to see that “design thinking” and “agile engineering” are their own systems of organizational structures, workflows, philosophies, and skillsets.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Track retention by cohort, vs. globally.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Track retention by cohort, vs. globally.

User Experience 48

User Experience Retention Marketing Travel 48