Andrew Chen

OCTOBER 17, 2017

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Today, Craigslist in over 57,000 cities, generating $700M in revenue per year (on job listings fees!) Signup and onboarding. Then people asked if I could pass on a post about a job or something for sale. with just 50 employees.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce

User Experience 48

User Experience Retention Marketing Travel 48