Zenefits

JULY 2, 2022

And while brick-and-mortar businesses took a hit in 2020, online businesses grew sales by 15%. After all, an online business can mean marketing, social media, or an eCommerce store. Most business owners immediately think of an eCommerce site, selling products directly to the consumer. Social media to amplify sales.

B2C 52

B2C Small Business Media eCommerce 52

Vantage Circle

SEPTEMBER 8, 2020

Relevant course recommendations levering the skill from the user's LinkedIn account. A free trial account requires banking details. Cons: The trial account is a global access account that doesn’t support any customization. It also facilitates integration with HRMS for onboarding and retrieving employee details.

Manager 111

Manager eCommerce Small Business Accounts 111

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

NOVEMBER 1, 2018

There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework. The Growth Accounting Framework looks something like this – within each time period (say a week, or a month) – you’ll add some users, reactivate some folks who had previously churned, and some go inactive.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?” It’s hard for ecommerce companies in most segments to be profitable and you’d look at the same kinds of dynamic and restaurants delivery.

Marketing 75

Marketing Metrics Retention eCommerce 75